MoMA curator, Paola Antonelli does it again:
‘ 21st-century culture is centered on interaction: “I communicate, therefore I am” is the defining affirmation of contemporary existence, and objects and systems that were once charged only with formal elegance and functional soundness are now also expected to have personalities… Talk to Me explores this new terrain, featuring a variety of designs that enhance communicative possibilities and embody a new balance between technology and people.’
Slides taken from Helge Tennø’s blog, 180/360/720, which elaborates on the changing landscape of branding and how users experience brands. Helge is currently a Planner at Scandinavian Design Group in Oslo, Norway.
Check out the full presentation here…
via 180/360/720
Is it time to think about type? Nokia sure thinks so as it launches a new typeface ‘Nokia Pure’ as a significant part of its brand communication.
PSFK SALON DETROIT Speaker Interview: Sheryl Connelly, Head of Trend Forecasting At Ford is tracking the “information addiction” social trend and how it feeds into the driving experience - features like Sync and My Ford Touch allow drivers to safely and easily connect to people, media and information.
Future of Mobile Tagging report downloadable from PSFK highlights the rise of mobile tagging in telling stories and conveying “behing the scenes” information to consumers…