DaBaoGe in Shanghai is a “documentary-style, single-take, acoustic music videos”, promoting “live performance, artistry and musicianship” - something China doesn’t really have in abundance.
Ruby Pseudo is a London-based research consultancy that specialises in the youth market. Their blog the cool’s cool from a global network of kids - what they are making, watching, spoofing, and consuming…
We appear to have a bit of a disconnect on our hands.
According to a recent study by IBM’s Institute for Business Value, there’s a significant divide between how companies want to leverage social media channels, and how their customers use them.
For example, more than 60 percent of executives surveyed believe social media will fundamentally change the way they do business. Seventy percent of executives reported that their company has at least one profile on a social media site.
However, more than half of consumers (55 percent) said they do not engage with businesses using social sites. They don’t trust them, and are worried about privacy and spam issues if they engage.
“But that’s just for prospective customers,” you say. “With my customers, I’m good.”
If that was your response as well, 70 percent of executives polled agree with you. But only 38 percent of consumers think connecting with businesses via social media will have a positive impact, and a third think it won’t matter at all.
Social media consultancy Trendstream released a report Tuesday that suggests participation in the social web is shifting from a place to create personal content to a place to share professional content in real time.
During this time period, the number of people who reported participating in static online conversations decreased. Blog writing declined by 4%, and forum participation decreased by 11%. Participation in real-time social networks and microblogs, however, both grew by 20%.
Hunch is a company that are doing interesting work: they create what they call a “taste profile” using research gathered from asking users questions, to aid companies who “need that recommendation push in the last yard of a transaction”.
“It’s partly a play on the idea of a social graph. Just like you have friends one connection away in your social graph we think of people as having “taste mates” that have similar taste in particular areas like restaurants or video games. Two people with similar taste are one connection away in the taste graph while two people with very dissimilar tastes are many hops apart.”